Accor has continued to evolve and strengthen its outstanding portfolio of brands in 2024, achieving key milestone celebrations while continuing to pioneer new and exciting experiences throughout its network.
Over the course of its milestone 57-year history, Accor has progressively shaped an industry-leading portfolio of more than 45 hospitality brands, meeting the diverse needs and expectations of guests all around the world. In 2024, Accor will leverage these brands to push forward on its transformational journey toward a new paradigm of hospitality. The company’s divisional realignment with its Luxury & Lifestyle brands (L&L) and its Premium, Midscale and Economy brands (PM&E) has created an ideal structure for supporting the unique qualities of each brand with the resources necessary for growth. It has also allowed Accor to nurture its relationships with owners, guests and talents while continuing its legacy of providing industry-leading service across every segment.
“Our vision is to build on and further enhance the holistic, integrated ecosystem of services and experiences we’ve put into place, led by the strength of our incredible hospitality brands," said group chairman and CEO Sebastien Bazin.
"As the world adapts to new ways of living, working, and travelling, Accor continues to ambitiously innovate with new offerings such as Emblems Collection, Handwritten Collection, and Greet in addition to our many brands that have stood the test of time. These remarkable brands - Orient Express, Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure, and ibis, to name a few - are also leading us into the future of hospitality, with people, care, and emotion at the heart of each experience.”
In 2024, Accor is celebrating the milestone 60th anniversary of Sofitel – regarded as the first international luxury hotel brand originating from France – and the 50th anniversary of ibis, one of the world’s best-known economy brands. Later in the year, Accor will also open the 1000th hotel for Mercure – a portfolio of locally inspired hotels that is present in almost every corner of the world, beckoning in-the-know travellers to unveil the treasures surrounding each address.
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