Madison Group Unveil Ambitious Project

Madison Group

Madison Group has unveiled plans for its latest ambitious project with award-winning global architect firm Rafael Viñoly Architects, known for its work in TokyoLondonSingaporeAbu Dhabi, and New York, and their iconic 432 Park Avenue project, alongside Turner Fleischer Architects Inc. and MPFP Landscape Architecture.

The master-planned community in Toronto's Midtown will be a total of four towers and will include multiple publicly-accessible open areas designed for future residents and the community as a whole. The master plan is spread over two individual properties, with two towers at 90-110 Eglinton Ave. East and two towers at 150-164 Eglinton Ave. East. Offering a dynamic fusion of residential, office, retail, and public spaces, this transformative venture is poised to redefine Toronto's rapidly growing Midtown.

This will be the last project visionary architect Rafael Viñoly contributed to himself and the firm's first-ever project in Canada. Madison Group worked directly with project lead Rafael Viñoly, alongside internationally renowned MPFP Landscape Architects, to meticulously craft the project for the public domain, weaving together diverse perspectives and proactively addressing the needs of the community. Viñoly was truly a champion of this project to ensure the public space was designed with families and the community in mind, applying his extensive expertise to provide a high-quality pedestrian experience.  The shared vision that has emerged focuses on pedestrian-oriented urban design and landmark architecture, bringing forward a unique development vision and architectural form to Toronto. This groundbreaking development will not only redefine Midtown, but will also provide the entire community, including residents and local businesses, with unparalleled access to high-quality, community-focused urban open space.

"Working with a world-renowned team of best-in-class architects, Madison Group is thrilled to announce plans for this master-planned community coming soon to Toronto's Midtown," said Josh Zagdanski, vice president of High-Rise, Madison Group.

"We are honoured to bring the late Rafael Viñoly's vision to life, serving as a poignant testament to his enduring legacy. Featuring four striking towers, a multitude of amenities, and intricately crafted public spaces, this development is set to redefine urban living in Toronto."

The project will include extensive landscaped open space, including a public amphitheatre and adventure playground, and significant retail space fronting Eglinton Ave. East and extending through the open space with café and patio spaces, and will also provide two future mid-block connections to Roehampton Avenue.

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