Feelings of wanderlust and brand love have inspired a new partnership between global hospitality leader Accor and content studio Beautiful Destinations. The two have joined forces to launch a groundbreaking campaign where video content revolutionises hospitality marketing.
The project, titled 'For All The Travellers In You,' uses storytelling and dynamic content creation to showcase Accor's leading brands and immersive destinations.
"We are incredibly excited about this groundbreaking initiative, which represents a pivotal moment for Accor in revolutionising hospitality marketing," said Kerry Healy, Accor's COO.
"Partnering with Beautiful Destinations brings an unparalleled reach, innovation, and stunning visual aesthetic to our campaign. With their extensive social media following and reputation for creating captivating content, we have a unique opportunity to showcase Accor's leading brands and destinations to a global audience."
Asia, the Pacific, the Middle East, and Africa are the starting points for the project's global activation, with captivating content gaining online attention. The next step for this project is to expand globally and supply content that will resonate with audiences worldwide.
Accor's transformative initiative revolves around revolutionising the hospitality industry. It uses marketing to connect with consumers, and the hospitality leader can reach customers more intimately through its lifestyle loyalty programme, Accor Live Limitless.
In the partnership, Accor and Beautiful Destinations will reshape consumer perceptions and enhance brand visibility through dynamic and personalised content creation. With a combined social media following of 32 million, the partnership has a vast reach.
The project's thematic focus, 'From Dawn to Dusk,' spans 21 Asian, Pacific, and Middle Eastern destinations and 67 hotels, with another 20 destinations in the pipeline. This will showcase culturally rich experiences within and beyond Accor's properties.
"We could not be prouder to have partnered with Accor in such a deep and meaningful way to support their marketing efforts and create content across Asia, Asia-Pacific, and the Middle East," said Jeremy Jauncey, founder & CEO of Beautiful Destinations.
"It is widely understood that many guests now begin their travel planning on social media and with video content, so to provide what guests need at each stage of the consideration funnel, Accor is leading the way in hospitality marketing by launching such a comprehensive content strategy."
Combining Beautiful Destinations' expertise in travel content and Accor's extensive portfolio of brands and hotels will ensure that every piece of content serves a purpose. The pilot phase elevated Accor's marketing efforts, portraying its hotels as immersive destinations and reshaping consumer perceptions.
Over 1,000 dedicated Accor employees have supported the initiative, with 300 actively participating as models, showcasing their talents and exemplary service.
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