Award-winning travel and event management company TAG has planned to explore diverse artists of Asian heritage through its new launch.
Over the last ten years, the popularity of various types of Asian touring has swept the globe. This is accredited to the success of hundreds of Korean, Chinese and Japanese pop bands (K-pop, C-pop, J-pop). In 2023, 35 different K-pop albums entered the Billboard Top 200, with five of these taking number one.
This launch will create a new touring sector dedicated to supporting and managing the travel logistics of these artists.
TAG currently manages comprehensive travel touring logistics and offers a range of end-to-end global solutions.
“It’s incredible to see the impact that artists of Asian heritage have been leaving across the globe,” said Byron Carr, TAG’s group touring director.
“Since 2018, we have offered exclusive travel management services to artists within the scope of Asian touring, specifically the K-pop genre. Due to the intricate, distinct requirements for K-pop, C-pop, and J-pop artists, our team of dedicated Travel Specialists proudly, expertly, and deliberately provides them with hands-on travel logistics from 19 locations across the globe.”
The launch of TAG’s new touring sector will globally service clients. While TAG will support all genres within Asian touring, the company will continue to put their initial focus on the expansive world of K-pop travel management.
The company has hired a range of Korean-speaking travel specialists, with Carr leading this team and taking on the challenge of growing TAG’s Asian touring business.
“By adding this highly specialised sector, we aim to diversify TAG’s offerings to meet the individual needs of a broader client base,” said Carr.
“TAG’s bilingual team of travel experts will effectively communicate and understand the in-depth needs of these artists and their crews; we are confident in our team’s ability to proactively manage the ins and outs of their travel while meticulously ensuring that all nuanced preferences are met.
The team behind TAG has remained optimistic about its new launch and its extension of services to countries across Asia.
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