Scent. Sound. Taste. Three of the most powerful senses are at the core of the new global brand partnership by JW Marriott and Flamingo Estate, the celebrated, California hillside-based lifestyle company dedicated to radical pleasures from the garden.
Grounded in a shared ethos of fostering holistic well-being through a deep connection with nature, this dynamic collaboration will traverse several sensorial touchpoints and bridge the many paths to mindfulness. JW Marriott and Flamingo Estate will invite guests to embark on a multifaceted exploration of the senses with an elegant, garden-infused signature scent, a nature-inspired global sound programme, and a flavour-forward, hand-crafted honey blend.
“Together, JW Marriott and Flamingo Estate are reimagining luxury hospitality by cultivating a fusion of elegance and sensorial experiences that deeply resonate with travellers seeking to elevate their path of well-being,” said Bruce Rohr, JW Marriott's Vice President and Global Brand Leader.
“JW Marriott and Flamingo Estate share strong guiding principles, which makes this collaboration a natural, well-balanced, and symbiotic fit. JW Marriott is dedicated to curating an atmosphere that allows our guests to be present in mind, body, and spirit.”
Inspired by the JW Garden, a space to connect with nature at JW Marriott properties around the world where herbs and produce grow in harmony as part of the guest culinary experience, Flamingo Estate, together with JW Marriott, has carefully crafted an exclusive, co-branded scent: Expansion.
“We both believe in real hospitality, and it's at the heart of what we do. The rare art of making someone feel loved and cared for,” said Richard Christiansen, Founder, Flamingo Estate.
“This is communicated through all these senses, but especially taste, touch, and smell, which is why we are excited to collaborate with JW Marriott.”
Four exclusive playlists have also been developed by both parties to correspond with the distinct energy of the different times of the day.
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