UK | London is set to be the next location for Virgin Hotels, marking the brand's first location in the city.
Virgin Hotels, the luxury lifestyle hospitality brand, has announced that bookings will go live for Virgin Hotels London-Shoreditch, the brand’s first London location. The hotel is due to open on the 1st August 2024.
Guests who book directly with Virgin Hotels can also benefit from luxury perks and a personalised experience by simply signing up to The Know, Virgin Hotels’ loyalty and preferences programme, granting them access to room upgrades, member rate discounts, special events and dining offers, as well as a complimentary daily cocktail hour.
Furthermore, members of The Know can sign up and link their account to Virgin Red, the rewards club from Virgin, to start earning points on bookings at the new property. Guests will earn seven Virgin Points for every £1 spent on nightly room rates.
Virgin Hotels announced its newest addition last month, which will become the eighth hotel in its portfolio, and the 17th property within the wider Virgin Hotels Collection. The 120-bedroom hotel, located at 45 Curtain Road in the heart of London’s Shoreditch neighbourhood, will bring the brand back to its roots in the city where it all started for Sir Richard Branson and the Virgin Group.
The hotel will undergo a gradual transformation, upon opening on 1st August 2024, to bring the company’s signature flare and innovative technological features to the property, while continuing to offer a range of outstanding luxury experiences including the renowned Spanish restaurant BiBo in association with world-famous chef, Dani Garcia. Resident guests at will also benefit from access to a private members club managed by the celebrated Ibizan group Blue Marlin, which includes access to its glittering rooftop bar, pool, restaurant, gym and spa.
Future properties are planned across the United States, with locations in Miami and Denver due to open in 2025.
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