SINGAPORE | Accor, together with executive travel managers and buyers from 17 leading international corporations, have launched the Accor Global Leadership Council.
The Accor Global Leadership Council (GLC) is an innovative advisory board aimed at reimagining the future of corporate travel and meetings. Established to create a forward-looking vision for business travel and corporate meetings, the GLC connects business leaders responsible for corporate travel across diverse industries with senior executives from Accor. Council delegates include representatives from sectors such as financial services, engineering, manufacturing, transportation, energy, professional services and technology.
The Global Leadership Council discussed shifting corporate and traveller expectations; the importance of recognition, personalisation and B2B-focused loyalty; the evolving importance of sustainability; emerging traveller trends; the role and impact of distribution and pricing; and a deep-dive on areas of Accor’s business and brands.
“The dynamics of international and corporate travel in the Middle East, Africa, and Asia Pacific region are evolving rapidly. It is essential for both our clients and hospitality businesses to adapt to new demands and priorities," said Antony Meguerdijian, SVP of Sales at Accor.
"The new Accor Global Leadership Council, and the program of client and commercial partner events we host across the region, are critical forums for sharing insights and collaborating on solutions that meet the changing needs of travellers and delegates. Travel and tourism is undergoing a profound transformation, driven by an increased focus on flexibility, sustainability, cost and personalisation. At Accor, we are committed to not only meeting these needs but also anticipating them, ensuring that every journey is as enriching and impactful as the destination and travel intent itself.”
Highlighting the group’s commitment to thought leadership in the leisure and business travel sectors, Accor has been actively involved in several key events in the Middle East, Africa and Asia Pacific regions. The Group recently hosted a private dinner at the new Banyan Tree in Dubai during the Arabian Travel Market (ATM) event, bringing together 50 industry leaders from top travel firms around the world.
The Global Leadership Council delegates, who have a combined employee base of over 2.7 million travellers, unanimously agreed the top three priorities for business travel are traveller experience and wellbeing, cost management and optimisation, and sustainability.
More news here.
