ARMENIA | Accor signed an agreement with 4A Capital LLC to open a new Mövenpick hotel in Armenia.
Located in Tsaghkadzor, the country’s most popular ski and resort town, the newly constructed 198-room Mövenpick Resort Tsaghkadzor is expected to open in 2026.
Guests will enjoy the best of Swiss hospitality, high-end food and beverage concepts, and access to rewards through the loyalty programme ALL—Accor Live Limitless.
Founded in 1948, Mövenpick pioneered the Swiss restaurant scene and evolved into a premium international hotel brand. Cuisine has been the cornerstone of fostering meaningful human connections, igniting creativity, and driving positive change.
The destination-inspired hotels have allowed guests to enjoy family moments, inspiring business interactions, and moments of indulgence worldwide.
”Armenia offers rich culture, stunning nature, and world-class hospitality, which makes it the perfect destination to expand our Mövenpick brand,” said Alexis Delaroff, Chief Operating Officer of Accor New East Europe.
“As it continues to make impressive strides in the wider region, this latest addition reaffirms our commitment to expanding in Armenia and highlighting its full potential to travellers worldwide.”
4A Capital LLC is a fast-growing property development company with a residential and commercial property portfolio. Property investors can buy some of the hotel rooms operated by a professional management company under the renowned Movenpick brand as part of the development project.
“The signing of Mövenpick Resort Tsaghkadzor represents a significant milestone for us as we enter the hospitality market, but also a great opportunity to share experiences and synergies with a renowned international hotel partner like Accor. The new hotel will feature an elegant design and an excellent range of services to surprise and delight every guest,” said Davit Sokhakyan, Owner of 4A Capital LLC.
“This project will create new jobs in the local community and foster new investments into the Armenian real estate market through a bespoke investment proposition while delivering new standards in the Armenian tourism industry.”
Due to its location in the heart of Armenia's most popular ski and health resorts, the new hotel will become a focal point for tourists and residents. The hotel will offer spacious, comfortable rooms in various categories, including standard double rooms and suites.
Facilities will include a high-end restaurant, a lobby bar, and a rooftop lounge with panoramic mountain views. During the daily signature Chocolate Hour in the hotel lobby, guests can enjoy Mövenpick's renowned Swiss ice cream, finest chocolate treats, and homemade sweets. The hotel will also feature a swimming pool, a spa centre offering various body relaxation and mental wellbeing programmes, a modern fitness centre, and several conference facilities for business meetings and special events.
Mövenpick Hotels & Resorts has over 125 hotels in 38 countries. The network will expand, with over 80 committed projects set to debut over the coming years.
