Mövenpick Hotel's 2024 Kilo of Kindness initiative is in full swing for another year, supporting communities all around the world.
Mövenpick Hotels & Resorts has launched its 2024 Kilo of Kindness initiative. For over 70 years, Mövenpick has been anchored in the spirit of generosity, and this year, more than 75 hotels and resorts across 30 countries will come together to support their local communities through meaningful acts of kindness.
Now in its ninth year, the Kilo of Kindness initiative invites guests, Heartists, and local communities to contribute food items, clothing, and educational supplies, which will be distributed to local charity partners. Each contribution reflects Mövenpick's belief that even the smallest act of generosity can create a significant and lasting impact.
From 14 October to 15 November 2024, Mövenpick has invited members of the community to partake in the initiative by donating food, clothing, school supplies, toys, linen, furniture, books, sports equipment and second-hand electrical equipment such as computers, at participating hotels around the world.
Since 1948, Mövenpick has embraced a culture of generosity inspired by its visionary founder, Ueli Prager, who believed in doing ordinary things in an extraordinary way. The Kilo of Kindness initiative was launched in 2015 and has since impacted thousands of lives worldwide, with over 90,000kg of donations collected for those in need. The initiative serves as a powerful reminder that generosity knows no boundaries, uniting people and communities in a shared purpose to make the world a better place.
“Mövenpick’s Kilo of Kindness campaign embodies our unwavering commitment to making a positive impact in the communities we serve,” said Benoît Racle, Global President of Premium Brands at Accor.
“Our legacy is built on the belief that generosity has the power to transform lives, and through this initiative, we see how small, thoughtful acts can create a ripple effect, bringing people together and uplifting those in need. By fostering genuine human connections, we’re not just providing support; we’re inspiring others to carry forward this spirit of giving. This tradition of kindness is more than a moment; it’s a movement that reflects the very heart of who we are as a brand.”
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