GERMANY | Design Hotels have accelerated its global portfolio growth with milestone signings across the United States, Europe and Asia.
Design Hotels, the community-driven portfolio of nearly 300 independent hotels, has announced 29 signed agreements and 10 percent growth of its global portfolio within the last 12 months.
From the under-the-radar Black Sea coast of Batumi, Georgia, to the bustling, residential neighborhood of Tribeca, New York, each of the new and upcoming Design Hotels properties embodies the values of the brand and the singular vision of the property owner.
"As we expand our global portfolio, each property reflects the visionary spirit of its 'original' owner, ensuring that Design Hotels continues to push boundaries and deepen community," said Stijn Oyen, Managing Director.
"That sentiment translates to that intangible Design Hotels' experience - where every stay feels uniquely personal and is infused with the passion of its creator."
Design Hotels has gained momentum in the United States and Mexico by adding seven new destinations across the two countries, with 10 newly added hotels in the United States and surpassing 25 hotels in Mexico. With significant new hotel signings, the brand has strengthened its work with Firmdale Hotels and Grupo Habita and introduces new agreements with renowned independent hotel groups Drift Hotels and ASH.
The brand will add three one-of-a-kind hotels in Switzerland, bringing the brand's portfolio to 15 hotels in the country; will welcome its fifth hotel in Georgia; and introduce hidden gems in Istanbul, Singapore, and Bali.
With Stijn Oyen at the helm, the brand has entered a new era of growth and propels the next generation of independent hotels forward.
As the company continues to gain growth momentum, its hotels are increasingly leveraging the brand's services—which span public relations, sales, digital marketing, web design, and content creation, as well as Marriott's global distribution channels and access its leading travel program, Marriott Bonvoy.
This announcement follows on the heels of Stijn Oyen being named Managing Director earlier this year to helm the award-winning portfolio—now in its fourth decade of operation. "The future of Design Hotels is brimming with opportunity, and I'm delighted to lead such a talented, passionate team, spearheading the brand's growth in new territories and realising the brand's vision for the future," Oyen said.
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