Marsden Hotel Group, owner and operator of properties across New Zealand, has teamed up with technology provider STAAH.
Properties across the Marsden Hotel Group network within its brands Marsden Hotels & Resorts, Ramada by Wyndham, Wyndham Garden, and Microtel by Wyndham have completed the roll-out of the STAAH channel manager, booking engine and global distribution systems (GDS). In addition to these, there are also integrations with Marsden group’s PMS, Opera, Newbook and revenue management technology. This combined tech refresh will give Marsden properties the rigour required to accelerate in a highly competitive industry.
STAAH’s booking engine will form a key component of Marsden’s direct booking strategy to improve e-commerce conversions, while STAAH’s distribution solution and end-to-end GDS service will allow Marsden to recognise the potential of a broadening travel community, including business travellers, as volumes grow.
“Supporting a range of four to five-star properties as diverse as the travellers checking into them, it pays to adopt an integrated platform that deeply understands how simplifying booking processes and maximising distribution translates to more revenue,” said Emma Kirkland, Director of Revenue Management at Marsden Hotel Group.
“In just the first month, our GDS channel volume has doubled, and we’ve gained significant benefits from the new channels integrated through STAAH.”
Kirkland added that the seamless onboarding of 15 group properties was no small feat, and highlighted the ease of using STAAH.
“Creating promotions with STAAH is quick and effortless, thanks to its intuitive and user-friendly system,” she said.
The Marsden team has already adapted and improved the STAAH offering to fulfil its distribution needs and gain real-time insights for improved decision-making.
“Technology is in the forefront for properties seeing impressive revenue gains as they are empowered to be responsive to the evolving needs of modern travellers,” said Tarun Joukani, Director of STAAH.
“We are excited to work with forward-thinking businesses such as The Marsden Group and are eager to support its growth and transformation as they make business seamless for not only their teams, but also the travellers booking stays.”
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