GREECE | JW Marriott will make its debut in the Greek hotel market with the opening of the JW Marriott Crete Resort & Spa.
JW Marriott has announced the opening of JW Marriott Crete Resort & Spa, the brand’s first highly anticipated Mediterranean beach resort, setting a new benchmark for luxury hospitality on the island. The resort features 160 elegantly appointed guest rooms, suites, and villas, all offering sweeping views of the Aegean Sea, with the majority including private pools to enhance the sense of exclusivity and relaxation. Nestled in Marathi, near the charming town of Chania, the resort spans over 100 acres of idyllic coastline, thoughtfully designed to harmonise with Crete’s natural beauty and rich cultural heritage.
“The opening of JW Marriott Crete Resort & Spa marks a milestone moment for the brand with its entrance into Greece,” said Bruce Rohr, Vice President and Global Brand Leader, JW Marriott.
“This extraordinary property captures the essence of the JW Marriott brand, pairing warm, intuitive service with serene, thoughtfully designed spaces that invite guests to be present and truly connect. Crete’s timeless beauty and heritage make it an inspiring setting for the brand’s first property in the country, and we look forward to welcoming guests to experience our signature approach to hospitality and well-being on this iconic island.”
With its natural surroundings, artful design, and immersive guest experiences, JW Marriott Crete Resort & Spa combines carefully curated design with experiences that reflect the authentic spirit and culture of the island.
Crafted by the acclaimed Athens-based studio Block722, JW Marriott Crete Resort & Spa embodies contemporary elegance rooted in a deep respect for its natural surroundings. Set along one of Greece’s most breathtaking coastlines, the resort is harmoniously integrated into the landscape with planted roofs, olive and carob tree groves, and natural materials including marble and wood. Each thoughtfully selected design element reflects a commitment to allowing the environment to guide the architecture, creating a seamless connection between nature and modern luxury.
Each guest room boasts wide windows framing sweeping panoramic views of the Aegean Sea, while shaded terraces and private pools encourage a quiet connection with the sea and sky. Inside, the aesthetic is calm and tactile: soft, organic lines and a palette of earthy Mediterranean tones, including terracotta, olive, sand, and stone, create a sense of effortless harmony. Sculptural lighting and handcrafted ceramic decorative pieces subtly nod to Crete’s traditional forms, reinterpreted with a contemporary eye.
The resort has been thoughtfully constructed with sustainability at its core, from geothermal and solar energy systems to heat recovery from air conditioning for hot water, and the use of treated grey water for irrigation. This commitment to environmental responsibility has guided every aspect of the resort’s development, resulting in a destination that not only seamlessly blends with its surroundings, but is also deeply shaped by them.
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