CHINA | Marriott has partnered with McDonald's to introduce its current "Playful Getaways" campaign throughout hotels in 14 cities.
As urban life continues to accelerate, new travel trends such as weekend escape and micro-cation are gaining popularity among younger generations as a way to recharge and lift their spirits. Responding to this trend, Marriott Bonvoy, Marriott International’s award-winning travel platform, has launched the “Playful Getaways with Marriott Bonvoy” campaign in collaboration with McDonald’s China, running now through January 30, 2026.
The campaign spans 14 cities and features McDonald ’s-themed hotel rooms, dual-branded sightseeing buses in Beijing, Shanghai, Guangzhou and Shenzhen, as well as a fun-filled “Scratch & Win” game. These imaginative experiences invite young travellers to rediscover their cities and explore nearby destinations in a fresh, immersive, and relaxing way.
“Our shared pursuit drives our collaboration with McDonald’s China to deliver joyful experiences,” said Betty Tian, Managing Vice President, Customer Group, Marriott International Greater China.
“As ‘weekend escape’ becomes a lifestyle trend for young travellers, we’ve introduced McDonald ’s-themed characters into hotel settings for the very first time, offering members an immersive and playful getaway experience. By featuring Select Brands in the Marriott Bonvoy portfolio, such as Four Points by Sheraton, Fairfield by Marriott, and Moxy, we are meeting the new generation’s growing desire for short trips and meaningful connections, delivered in a relaxed, flexible, and fun way.”
"Starting August 13, McDonald's China will launch the McDonaldland campaign nationwide, creating a fun and carefree summer travel destination for our customers,” said Yabin He, Chief Growth Officer of McDonald's China.
“We're delighted to partner with Marriott Bonvoy on this creative collaboration. Through a series of exciting activities, we aim to deliver more vibrant and diverse travel experiences and share the unique joy of McDonaldland with more consumers."
On August 10, “Playful Getaways with Marriott Bonvoy” officially kicked off in Shenzhen, sparking a nationwide wave of joyful adventures. At Shenzhen Marriott Hotel Golden Bay guests can enjoy the first-ever dual-branded beach experience. Four McDonald’s character-themed hotel rooms are also making their debut, bringing beloved icons to life in a whole new setting. Meanwhile, specially designed dual-branded themed buses are departing from McDonald’s flagship outlets en route to Golden Bay Beach and then onward by boat to explore the “McDonaldland.”
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