CHINA | Lifestyle brand Atwell has officially launched in Greater China, with the opening of the brand's first property in the Shanghai Market.
IHG Hotels & Resorts (IHG) has debuted its new lifestyle brand, Atwell, in Greater China, with the official opening of its first property in Shanghai. Centred on an exquisite lifestyle philosophy, the brand is dedicated to delivering high-quality stays for life-loving experience maximisers. Atwell features open-space layouts enhanced with vibrant colour accents, curated artwork decoration, and thoughtfully designed daily essentials. Together, these elements shape a residential atmosphere that blends artistry with comfort, immersing guests in an aesthetic lifestyle. Each stay is designed to let guests not only feel the familiarity and comfort of home but also enjoy the surprise and pleasure beyond home.
“IHG Hotels & Resorts continues to respond to evolving consumer expectations and industry trends. Travel is shifting from simple ‘destination check-ins’ to truly ‘living destinations.’ Younger travellers are seeking deeper connections with the cities they visit, looking for experiences that are authentic, comfortable, and full of personality,” said Daniel Aylmer, Chief Executive Officer at IHG for Greater China.
“Atwell was created to respond directly to these needs. With this brand, we aim to deliver travel spaces that combine lifestyle aesthetics with a sense of belonging, while further strengthening IHG’s diverse brand portfolio and reaffirming our long-term confidence and commitment to Greater China.”’
Atwell draws inspiration from the “living comfort” of home, creating a sense of belonging through warm and inviting spaces, premium amenities, and thoughtful touches such as a magazine corner to spark inspiration. At the same time, the brand conveys a refined “aesthetic lifestyle” by blending local culture with modern design language. Through artistic spatial and visual presentation, each stay becomes a journey of discovering and appreciating life’s beauty.
Another highlight is the “smart home” experience. The hotel is equipped with a smart control system that supports both voice activation and one-touch service, enabling guests to easily adjust temperature and lighting, use smart appliances, and even work or relax at an adjustable-height desk. Bathrooms feature heated towel racks, while TVs support smart screen casting, ensuring a seamless stay experience. The hotel also offers Social Hub, a social leisure area with laundry facilities, fitness equipment, seating areas, and game consoles, enriching the guest experience with both practicality and fun.
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