Novotel has announced the launch of Longevity Everyday, an ambitious new vision designed to redefine the role of hotels in supporting guests' wellbeing and quality of life.
With over 600 hotels across 67 countries, Novotel is drawing on nearly 60 years of innovation to address one of travel's fastest-growing shifts: the longevity economy, now experiencing double-digit year-on-year growth and forecast to be worth EUR 4.6 trillion to the travel and hospitality sector by the end of the decade.
Accor data revealed that one in three travellers have taken a daily step to improve their mental and physical wellbeing. Longevity is becoming a defining pillar of this movement, influencing everything from diet and sleep to mental wellbeing, physical activity and social connection. Yet most longevity programmes and philosophies remain out of reach for many people. Novotel’s ambition is to change that by making longevity practical, intuitive, and achievable for everyone, every day.
A New Chapter Rooted in Heritage
Since its founding in 1967, Novotel has served family-focused professionals with a spirit of boldness, and continuous reinvention. The brand's very name, “Novo-Tel” meaning "new hotel", reflects a commitment to renewal that continues today.
"Longevity is a megatrend reshaping our world and our industry - a high-growth market expected to be worth trillions to the travel and leisure sector by 2030," said Jean-Yves Minet, Novotel Global Brand President.
"Until now, longevity has often been framed as a luxury pursuit built around extreme wellness practices. At Novotel, we believe longevity is not about radical transformation, but about small, incremental actions that last and compound over time. You live better and longer by staying physically and mentally healthy through simple, everyday choices. This is where Novotel comes in."
Minet said that Novotel's strength is its universal appeal, delivering elevated experiences for all travellers, from business professionals to friends and families.
“We therefore have a unique opportunity to democratise longevity and make it possible for everyone, every day,” Minet adds. “For nearly 60 years, one universal desire has united Novotel guests: to live a longer, fuller, happier life. Our goal is to integrate longevity into daily habits across four pillars - Eat, Sleep, Move, Meet - at Novotel and beyond the stay."
Four Pillars of Longevity Everyday
Novotel's approach is built on four tangible pillars designed to enhance guest wellbeing, through new programming, products, and partnerships launching throughout 2026 and beyond. Underpinning all four pillars is the brand’s commitment to ocean preservation, recognising that planetary health is inseparable from personal wellbeing.
More news here.
