Geraldine Connell has worked across various sectors, retail, property, tech and even a hearing implant company, which had a very clear purpose and mission.
But almost all of Geraldine Connell’s career, spanning over 25 years, has been spent in hospitality, specifically hotel brands.
She has worked on budget, midscale and luxury brands across Australia, the US and the UK, developing brand strategy, multi-channel marketing plans, partnerships, and guest experience design.
The highlight of her career so far has been the opportunity to work across roles and businesses, and the breadth and depth you get from working in the hotel industry. Connell said the most important advice she has received was to listen.
“It seems easy, but really listening and seeking to understand others ultimately helps drive better relationships and results.”
The biggest mentor in her career was Vanessa Farquharson, her first boss in the world of hotels.
“She taught me the importance of understanding the ‘why’ before the you get into the ‘what’, and how brave choices can help a brand truly stand out.”
One noticeable change in the industry since she joined has been that there are a lot more brands now, and that the competition is fierce.
She would like the industry to leverage technology to create more seamless experiences across the entire guest journey, proving flexibility and personalisation so guests can focus on the good stuff.
Working in the hotel industry is like a playground for Connell, and it continues to motivate her.
“You get to do lots of different things which keeps things interesting and means you never stop learning.”
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