The Europe, Middle East and Africa market is the focus for Hilton, which announced it would double its lifestyle portfolio in EMEA.
Hilton is set to grow its lifestyle portfolio to more than 200 trading and pipeline properties in EMEA. As part of this growth, the company has announced multiple new signings across its lifestyle and Collection brand portfolio, including the debut for Motto by Hilton in France and Tapestry Collection by Hilton in Germany.
With owner demand and traveller appetite for experience-led stays continuing to rise, Hilton has now surpassed 100 trading lifestyle hotels across EMEA, reinforcing lifestyle as one of the company’s most dynamic growth segments.
Hilton’s lifestyle portfolio in the region has more than doubled over the past three years, driven by both new build and conversion opportunities across urban, resort and culturally significant destinations. This growth reflects increasing demand for brands that combine distinctive, locally inspired experiences with the scale, performance and commercial strength of Hilton’s global platform.
Building on this momentum, Hilton plans to more than double its lifestyle presence across EMEA with more than 100 additional hotels under development.
“Our Lifestyle and Collection brands continue to be a powerful growth engine for Hilton, combining distinctive, locally rooted experiences with the scale and strength of our platform. Having surpassed 100 lifestyle hotels trading across EMEA, we expect to more than double our presence in the years ahead,” said Simon Vincent, executive vice president and president, EMEA.
“Today’s seven signings, including the first Motto by Hilton in France and Tapestry Collection by Hilton in Germany, reflect both the breadth of opportunity and the strong confidence owners have in Hilton.”
As part of this continued growth, Hilton is announcing seven new lifestyle signings across Europe. These signings further strengthen Hilton’s presence across the region and highlight the flexibility of its lifestyle portfolio across a wide range of markets and destination types.
Both Collection brands have delivered strong growth across EMEA in recent years. Curio Collection has more than doubled its presence over the past five years, as owners increasingly seek distinctive, one-of-a-kind hotels supported by Hilton’s strong commercial engine.
More news here.
