USA | Wyndham has marked its 20th ECHO Suites opening, underscoring rapid growth within the extended stay market.
Wyndham Hotels & Resorts has reached a key growth milestone with the opening of the 20th ECHO Suites Extended Stay by Wyndham hotel, underscoring the rapid expansion of one of the hospitality industry's fastest-growing, all-new construction, extended stay brands. The latest opening, in Bozeman, Montana, builds on a wave of recent debuts in Springfield, Missouri; Colorado Springs, Colorado; and Round Rock, Texas, as the brand continues to expand nationwide.
Launched in 2024, ECHO Suites was designed from the ground up with input from some of the industry's largest and most successful institutional extended stay developers. As demand for such accommodations accelerates, driven by workforce mobility, infrastructure investment and longer-term travel trends, the brand has quickly demonstrated strong performance. On average, hotels open six months or more are seeing occupancy of over 70 percent, based on results through Q1 2026, with the most established locations seeing above 80 percent.
The 20-hotel milestone reflects growing confidence in the brand's efficient new construction prototype and operating model and reinforces Wyndham's commitment to extended stay as the lodging industry's fastest-growing segment. Including contributions from Wyndham's midscale Hawthorn Extended Stay by Wyndham brand and its upscale WaterWalk by Wyndham brand, 2025 was a significant year for Wyndham's extended stay portfolio with over 60 new executions, including 20 under ECHO Suites, growing the pipeline to approximately 45,000 rooms.
"We set out to reach 300 executed contracts by 2027 and we've already exceeded our goal. Opening 20 ECHO Suites hotels in such a short time, including our latest opening in Bozeman, in the heart of Montana's Big Sky Country, speaks to the brand's momentum and strong developer confidence,” said Mike Mueller, President, Extended Stay Brands.
“With industry analysts projecting nearly 10 percent growth through 2030, extended stay remains a compelling opportunity, and ECHO is proving that a purpose-built, developer-informed model can deliver strong returns while meeting the needs of today's long-term guests."
Engineered for efficiency, ECHO Suites hotels average approximately 50,000 square feet, nearly 74 percent of which is rentable space, and guest rooms averaging about 300 square feet. More than 70 percent of stays exceed seven nights, with over half extending beyond 60 days, reflecting demand from project-based business travellers, relocations and other long-term guests. A majority of hotels open more than a year are consistently outperforming their competitive sets, with RevPAR index levels above 100 percent.
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