The Rees Hotel Queenstown is expanding to become more than just a standalone property, and instead play a central role in the development of a chain of boutique New Zealand hotels.

Pioneer Capital, a firm focussed on growth in large international markets, is acquiring The Rees alongside The Rees Management Limited team. The entire management team and staff will all remain, including Mark Rose who will continue his role as CEO.

“We are excited to implement this strategic move which has been in the planning for some time. We aim to become a boutique hotel company with around five hotels on the tourist route, each reflecting their unique ‘place’, with the same culture and high touch service that we are proud to offer at The Rees Hotel Queenstown,” said Mark Rose, CEO, The Rees Management Limited.

“Mark and his have team built an exceptional tourism offering in The Rees, and we are delighted to be partnering with them as they expand the product to produce to address increasing inbound demand,” said Randal Barrett, managing director, Pioneer Capital.