InterContinental conference room in China.

InterContinental Hotels Group (IHG) is creating 'Smart Rooms' in its Chinese hotels. By way of collaboration with Chinese technology company, Baidu, the rooms are powered by artificial intelligence and aim to improve and redefine the hotel experience in China's hospitality industry.

The AI Smart Rooms will be fully-operational with voice control technology to deliver a natural human-computer interaction. An example of its functions is the option to switch between work and leisure modes, aiming for a more convenient and seamless room experience.

Guests staying at InterContinental Beijing Sanlitun and visiting the InterContinental Guangzhou Exhibition Centre will be the first to enjoy the AI Smart Rooms. In total, 100 AI-powered Club InterContinental suites will be available across China within the year.

"Millennials are particularly sensitive to technology, often seeking new things to try. The AI Smart Room will undoubtedly be extremely attractive for them, paving the way for a new level of modernisation and consumer satisfaction,” said Lin Wang, vice president of marketing, IHG Greater China.