SIAL China set for record-breaking year

When SIAL China 2019 opens on May 14th in Shanghai, it will be 23 times larger in scale, host up to 13 times more exhibitors and welcome eight times as many professional visitors than the first edition. In preparation of the estimated 4,300 exhibitors and 112,000 professional visitors to attend the 20th edition, SIAL China will occupy all 17 halls and 199,500 sqm of exhibition space at Shanghai New International Expo Centre (SNIEC) for the first time.

Since the first edition in 2000, SIAL China has constantly adapted to changing consumer demand and trends impacting Asian food and beverage industries.

“Support for innovation, emerging trends, and new sectors are important parts of SIAL China,” said Jim Liu, CEO of SIAL China. “Our flagship award, SIAL Innovation, recognizes the most innovative products and received a record 638 submissions in 2018. For the 20th edition, SIAL China will continue to adapt to the ever-changing food and beverage industry to promote business opportunities and innovation.”

For the first time ever, SIAL China will host a Functional Foods Hall to address the growing popularity of healthy products across the region. In total, SIAL China 2019 will host 21 food sectors. In 2018, meat was one of the highest growth sectors at SIAL China and attracted more than 350 exhibitors from 29 countries including Argentina, Australia, Belgium, Brazil, Britain, Canada, Denmark, France, Germany, the Netherlands, India, Ireland, Poland, Spain, Uruguay, and the United States.

The growth of these four sectors is partially driven by consumer adoption of New Retail, food e-commerce, and increased demand for fresh foods, convenience, and imported goods. This has, in turn, encouraged companies to upgrade their cold chain logistics systems. In support of these developments, SIAL China established the International Cold Chain Logistics Hall in 2017. Now in the third year, the hall will be co-hosted by the Cold Chain Logistic Committee again and attract roughly 150 exhibitors and industry service providers including JD Logistics, SF Express Cold Chains, HNA Cold Chains, and CJ Rokin Logistics.

SIAL China will celebrate its 20th edition from May 14-16, 2019 at the SNIEC in Shanghai. To learn more about SIAL China or to book an exhibitor stand, please visit Professional visitor registration is free and will open in the first half of January 2019.