Millennium launches new loyalty programme

Millennium Hotel Rotorua.

Millennium Hotels & Resorts has launched its new loyalty programme, My Millennium Guest Reward Programme.

The programme adopts a single tier membership and offers guests over a hundred different rewards to choose from. Some examples of redeemable rewards include standard things like upgrading rooms and getting extra hotel nights, but also vary to other experiences like shopping vouchers from brands like Apple, Uber, Spotify and retailers like Marks & Spencer and Macy’s. The company has also partnered with British football club Chelsea FC and theatre company Hudson Theatre in Broadway to provide unique activities for guests.

“These touches will enhance members’ journeys not just within the hotel stay, but throughout their interaction with us. This will allow us to nurture and grow rewarding long-term relationships with our members,” said Franck Kermarrec, Millennium Hotels & Resorts.

“As part of this loyalty programme, we have designed the rewards to personalise and maximise members’ travel experiences allowing them to choose benefits that are important to them.