Hilton is doubling down on soap recycling schemes, challenging its brands to recycle one million bars of soap by Global Handwashing Day (October 15).
In partnership with Clean the World, Hilton hotel owners and team members are being tasked with collecting soap left behind by guests and recycling them to make over a million new bars of soap.
As a result, the participating Hilton brands - Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Homewood Suites by Hilton, and Home2 Suites by Hilton - have committed to sending zero soap to landfill.
“As many as 2.3 billion people around the world lack basic sanitation and more than 3,500 children die from preventable hygiene-related illnesses every day. This challenge will make a meaningful difference for countless people in need,” said Shawn Seipler, founder and chief executive officer, Clean the World.
Hilton’s partnership with Clean the World has already diverted over 900,000 kg of soap waste from landfills, contributing to the creation and distribution of 7.6 million bars of recycled soap donated to communities in need worldwide.