New data shows New Zealand rising in the ranks as a conferencing destination. The International Congress and Convention Association revealed that New Zealand hosted 64 international conferences in 2018, a 33 percent increase since 2013. Collectively the events were worth $49.5 million to the New Zealand economy throughout the financial year.
The data also showed that the country had become the world’s 46th most popular conference destination, up five places from its previous ranking.
“New Zealand is punching above its weight as a conference destination, winning more conference business than ever before,” said Anna Fennessy, business events global manager, Tourism New Zealand.
“Alongside sophisticated conference venues and stunning scenery, New Zealand is seen as having one of the warmest welcomes in the world. We’re outperforming much larger, more easily accessible destinations through our manakitanga and the hospitality of Kiwis.”
The USA topped the list as the world’s most popular conference country, with Paris the world’s top-ranked city.