An innovative tech platform called has been produced to streamline productivity in the wine industry. With excessive amounts of data and information spread across the wine industry, has explicitly been designed for the wine trade by industry experts, offering an easy to use platform for wineries, trade and media worldwide.

“As a marketing consultant I’ve seen many hours wasted and opportunities missed—especially during harvest—due to manually sharing wine information,” explained Caro Jensen, co-founder of “It just seemed logical to create a central platform for wineries to save their wine information that can be accessed 24/7 by trade and media.” has already helped businesses with its cloud-based solutions, assisting every aspect of the wine industry, from winemakers to distributors. Paul Newport, owner of Wine Central, said, “Having accurate information about the wines we’re selling saves our business resources that are usually spent chasing bottle shots and tasting notes from our brand owners, and we can focus on what we do best, selling wines and delighting our customers.”

With a successful tenure already, co-founder and technical lead, Rob Jensen said that there is only more room to grow. “We’re working with other innovative businesses to streamline listing and submission processes around wine information, and we’re incredibly excited about the solutions we’re able to offer the global wine trade now and in the months to come.”