Premium cider brand Zeffer has announced a new distribution agreement with Lion NZ, one of New Zealand's leading alcohol beverage companies.

As of March 2020, Zeffer’s portfolio will be added to the already expansive Lion NZ offering.

From Zeffer’s sunny location in the Hawke’s Bay, they produce a range of craft ciders using locally grown apples.

“Both the cider category, and Zeffer, are experiencing huge growth and we’re looking to invigorate that further with some really ambitious growth plans for our brand,” said Josh Townsend, Zeffer CEO. “It’s great to have Lion on board to support us, with their unrivalled distribution network allowing us to unlock new avenues and bring our premium cider range to more people.”

“Now in its tenth year, Zeffer is a real Kiwi success story, and we’re incredibly proud to be joining them for this next stage of their journey,” said Rory Glass, managing director of Lion NZ. “Zeffer’s premium portfolio complements our offering nicely and is well aligned to support Lion’s on-going commitment to deliver the very best brands and service to our customers and to consumers.”