With a network of over 380 hotels and apartments, Australia's largest hotel operator Accor has appointed a new director of communications for the Pacific region. Now leading the communications for Accor Pacific's portfolio of award-winning apartment, hotel and resorts is Claire Haigh. Haigh will direct communications for Accor's corporate social responsibility initiatives, and the group's newly launched lifestyle programme – Accor Live Limitless. "Claire’s passion and expertise for how communications can drive business results and fit within an integrated proposition made her the ideal appointment," said Simon McGrath, Chief Operating Officer for Accor Pacific.
"There has never been a better time to join Accor and it is a fantastic feeling to come into a thriving and dynamic business," added Haigh. "Accor are leading the future of tourism and hospitality, they have a phenomenal portfolio, and they are playing an active role in giving back to the planet and community via its Planet 21 programme, the Accor Community Fund, and Inclusion and Diversity initiatives."
I look forward to collaborating with the teams across the business to deliver outstanding work, and I will be focused on growing brand value and visibility to support growth.
Previously, Haigh spent the last five years as global communications director for Pernod Ricard's winemaking division across Australia and New Zealand.