Global Hotel Alliance (GHA)'s loyalty programme, GHA DISCOVERY, has been announced as the winner of the prestigious Freddie Award for the 'Best Up-and-Coming Programme'.
GHA DISCOVERY is the largest loyalty programme worldwide for independent hotel brands. In December, it was reimagined with innovations, including the hospitality industry's first digital awards currency, DISCOVERY Dollars (D$), satisfying the needs of modern travellers with more rewards and experiences.
Launched in 2010, the award-winning programme has been selected by all hotel brands in the alliance and is dedicated to delivering something different for its hotels and loyal members.
With a portfolio of 40 brands and 800 hotels across 100 countries, GHA DISCOVERY is one of the most diverse loyalty programmes worldwide, offering unique hospitality experiences from distinct brands.
The Freddie Awards is the longest-standing and most prestigious travel loyalty awards ceremony, garnering 2.5 million votes this year.
According to Kristi Gole, GHA's Head of product, GHA DISCOVERY's recognition as the loyalty programme global travellers appreciated the most is highly rewarding.