Sabre Corporation, a leading software and technology provider for the global travel industry, has rolled out the initial phase of SynXis Retail Studio, set to revolutionise the future of hotel retailing and deliver the personalised travel experience that guests have come to expect.
Since 2019, Cordis Hotel & Resorts in Hong Kong has been a pilot customer for SynXis Retail Studio. Despite the challenges brought about by the pandemic, since the introduction of SynXis Retail Studio, Cordis has seen a 53 percent increase in experiences, a 46 percent increase in merchandise, and a 35 percent increase in services sold per room night, as compared to the same period in 2019.
Diversifying and moving beyond the ordinary attribute-based selling is vital for hoteliers in today’s environment. SynXis Retail Studio is the latest solution to be added to the SynXis platform that enables hoteliers to diversify to retail goods, services, experiences, merchandise, policies and more by attribute at the point of distribution. This ability to retail virtually anything creates more opportunities for additional revenue streams outside the room.
“SynXis Retail Studio is a game-changer,” said Scott Wilson, President of Sabre Hospitality. “With the development of this revolutionary technology, we seek to redefine the way hoteliers do business and focus more on the guest experience. At Sabre, we have been intensively focused on powering a wide array of integrated, efficient, and easy-to-use solutions that help unlock exceptional value and revenue for hoteliers. The results we have seen through the pilot phase of SynXis Retail Studio show our success in achieving this and mark an important step towards our vision of truly personalised travel.”
SynXis Retail Studio empowers hoteliers to deliver a personalised guest experience through extended customer choice. Hoteliers can focus on driving incremental revenue by expanding retailing options while creating a memorable guest experience distinct to their brand.
“To succeed in the competitive industry that we face today, hoteliers must have the right technology to meet customers’ expectations,” said Tom Winrow, VP of Product Management, Sabre Hospitality. “With SynXis Retail Studio, hoteliers can sell virtually anything. The right combination of ancillaries and services will help better position hoteliers to reinforce their brand proposition during the guest booking. SynXis Retail Studio has already supported double-digit revenue increases for our pilot properties. We are excited to see the benefits for the wider industry as we move beyond the pilot phase.”
Directly integrated with SynXis Central Reservations and SynXis Booking Engine, SynXis Retail Studio is expected to offer the opportunity to utilise predictive analytics via machine learning to optimise profit.
