IHG Hotels & Resorts has signed an agreement with LRO Hospitality to add a 306-key Holiday Inn Express to the group's portfolio in Dresden, showcasing the brand's suitability to convert and rebrand existing hotels.
The hotel is expected to reopen as part of the IHG family within four to six months. It will undergo complete refurbishment to be rebranded to Holiday Inn Express Dresden in 2024. The ten-floor property will include a lobby with a breakfast area, a gym, and a flexible co-working/shared office space on the first floor.
The conversion signing further strengthens the brand's presence in Germany and IHG's portfolio of brands in Dresden, which includes Holiday Inn Dresden – Am Zwinger, Holiday Inn Dresden – City South and Hotel Indigo Dresden – Wettiner Platz.
Building on a long-standing partnership with LRO Hospitality predominantly in the UK market, IHG is thrilled to expand this relationship further and support the company's entry into the German market. Once open, Holiday Inn Express will be operated by Atlas Hotels, an affiliate of L+R Hotels. Atlas Hotels currently operates 60 select service hotels in the UK, mainly under the "Holiday Inn Express" brand.
