Wyndham Hotels and Resorts has announced the expansion of its Manufacturer Direct program. First launched in 2022 for Days Inn by Wyndham, the program (now available to Ramada by Wyndham and Microtel by Wyndham franchises) is helping hotels undergoing renovations save an average of 20 percent or more in cost versus traditional renovation programs.
Built on the pillars of driving greater transparency, value creation and owner engagement throughout the renovation process, Wyndham’s Manufacturer Direct program enables owners to take a hands-on approach to renovations, giving a full line of sight into costs and lead times while unlocking substantial savings.
Vice president of design and construction at Wyndham, David Kellam said that the manufacturer direct program delivers on greater transparency and high savings in the renovation process.
“By enabling hotels to order everything directly and serve as their own project manager, we’re helping them unlock substantial cost-savings, as much as $50,000 on a 90-room Days Inn renovation, all while delivering an updated, high-quality, modern guest experience that aligns with Wyndham brand standards,” said Kellam.
Franchisees opting to take advantage of Wyndham’s Manufacturer Direct program connect with pre-approved vendors so they can manage all aspects of their own renovation. By overseeing the process and fulfilling the role of a more traditional project manager, including placing orders, handling installations and tracking timelines, franchisees remove many of the elements that can drive up costs for renovations.
Wyndham’s Manufacturer Direct program makes it easy for franchisees to adopt the latest brand designs while helping ensure compliance with Wyndham brand standards.
Nilesh Patel, a Days Inn franchise owner, has recently renovated his El Cajon hotel in Southern California. He said that the manufacturer-direct program has an element of control and transparency it had for owners when renovating their own hotels.
“Not only did it allow me to manage the project in the way that I knew was best for my business, but the savings I was able to realize freed up capital that I’m now able to deploy into other areas of my business. As an owner, that’s a huge win,” said Patel.
Wyndham plans to expand its Manufacturer Direct program later this year, next welcoming AmericInn by Wyndham franchisees with additional brands slated to follow.
