Sabre Is Virgin Australia’s Preferred NDC IT Tech Provider

Virgin Australia has selected Sabre Corporation to power its future New Distribution Capability (NDC) connection and will be using Sabre’s NDC IT capabilities and its Global Distribution System (GDS), to both create and distribute innovative offers and rich, customised NDC content.

This technology will be used to power all future retailing efforts across both direct and indirect channels. The carrier will be able to make real-time NDC offers accessible to travel buyers and improve operational efficiencies, increase revenue opportunities, create tailored offers for travellers, and distribute offers across the global travel marketplace.

“It was vital to us that we chose the right, future-focused technology partner to enable us to create tailored, customised offers in real-time, and position those offers in the right distribution channels at the right time, to the right travellers,” said Dave Emerson, Chief Commercial Officer, Virgin Australia.

“Investing in our distribution and retailing capability is crucial to enable a modern airline retailing strategy that’s fit for purpose for today, tomorrow and for the longer term. We’re pleased to be partnering with Sabre as our NDC IT technology provider, so we can take a clear step forward in our retailing and distribution evolution.”

Virgin Australia had also recently announced that it had chosen two new solutions from Sabre’s Retail Intelligence suite.

“We’re thrilled to continue to enhance our relationship with Virgin Australia,” said Kathy Morgan, Vice President, Product Management, Distribution Experiences, Sabre Travel Solutions.

NDC is a key priority for Sabre and the global travel industry because it lays the groundwork for future airline retailing based on offers and orders.