Expedia Group has announced a series of new and expanded travel partnerships across Europe, encompassing B2B technology, advertising partnerships and supply distribution deals, connecting European partners to the company's extensive global traveller base and giving them access to Expedia Group's innovative technology and industry expertise. The deals further cement Expedia Group's presence in the continent and commitment to propel partners to easily capture the attention of high-value travellers from around the world.
Expedia Group powers companies of all sizes, from a multitude of industries to succeed in the complex universe of travel by providing innovative technology, supply and tools to power their own sites. Partners can choose from White Label Template, a turnkey, tailor-built solution that provides their travellers with an end-to-end travel experience on a site that is branded for the partner, or Rapid API, a scalable solution that empowers travel companies to build end-to-end booking experiences by leveraging Expedia Group's global lodging inventory. Additionally, Expedia Group continues to offer European travel advisors access to a wide breadth of travel inventory, rates, and availability through the Expedia Travel Agent Affiliate Program (TAAP).
Expedia Group's newest European technology-powered partnerships include:
- Ryanair: Over the coming weeks, Ryanair, Europe's largest low-cost airline, will launch 'Ryanair Rooms', a renewed offering that leverages Expedia Group's White Label Template technology, allowing its customers to book a hotel with their flight and access Expedia Group's Virtual Agent, an AI-powered customer service tool. The Ireland and UK sites launch in December, with a phased rollout to additional markets next year.
- Icelandair: The flagship carrier of Iceland will launch Saga Club, a new travel site, powered by Expedia Group's White Label Template, providing a way for its most loyal travellers to book additional trip elements with their flight. Saga Members will be able to access Expedia Group's global supply of hotels, car rentals and activities to redeem and earn Saga Points. This service will enable the airline's loyal travellers to book additional trip elements, using the program's loyalty points, to enhance their journey. The travel site will be offered to Saga Club members in the new year.
- ADAC - Germany's largest automobile association partners with Expedia Travel Agent Affiliate Program (TAAP), giving ADAC's travel agencies access to Expedia Group's vast inventory of travel products, including hotels, flights, rental cars, and activities.
Expedia Group Media Solutions is a leading travel media network, providing a targeted way for travel partners, Destination Marketing Organisations (DMOs) and brands to reach, engage, and convert millions of travellers worldwide through advertising solutions. With its vast network of travel brands and global reach, Expedia Group Media Solutions provides partners with proprietary data and dynamic advertising solutions to deliver impactful campaigns and measurable results.
New supply partnerships have also been announced by Expedia, enabling European partners to capture more share of wallet and gain visibility to Expedia Group's global customer base. The company's strong footprint in the U.S., in particular, means European partners can take advantage of high-value demographic planning trips across the Atlantic. Company research shows that in the first half of 2023, American travellers spent more, booked earlier and stayed longer on their trips than European travellers.
"This wide range of new and expanded partnerships demonstrates the strength and resilience of travel demand in Europe, as well as our ability to power partners of all sizes. Our partners benefit from our expanded European footprint with new ways to connect to high-spending global travellers and access to our cutting-edge B2B technology solutions and our industry-leading advertising solutions," said Ariane Gorin, President, Expedia for Business, Expedia Group.
