Accor has announced, following a rigorous selection process, that it has chosen IDeaS as its global revenue management software (RMS) provider.
Partnering on a bespoke suite of advanced IDeaS revenue management solutions, Accor has continued to transform its commercial strategy to benefit hotels, property owners, and managers and redefine revenue excellence while driving RevPAR and Revenue Generation Index (RGI) growth.
Accor is a leading hospitality company operating over 5,600 hotels in more than 110 countries. IDeaS and Accor have signed a partnership, introducing a range of IDeaS solutions to Accor’s diverse global brand portfolio and aligning IDeaS’ transformational capabilities with the unique needs of the Accor hotelier.
Accor will leverage IDeaS to future-proof its revenue management strategy by utilising best-in-class technology to create a competitive advantage and deliver superior value while considering its global portfolio footprint. Through the focus and implementation of strategic pillars, the new toolsets will enable hotels to benefit from dynamic pricing, total revenue and profit optimisation, and awareness of the competitive landscape to shift focus toward revenue management strategies while driving a strong revenue management culture across Accor’s global portfolio.
Karelle Lamouche, chief commercial officer for Accor Premium Midscale and Economy brands, said the company was driven to provide owners and managers with the best possible solutions to achieve revenue expansion and optimal topline performance.
"As the hospitality industry evolves in response to dynamic market demands, deploying a robust and adapted hotel Revenue Management System secures our sustainable commercial growth, with demonstratable RevPar and RGI growth. The developed solution with IDeaS serves our unique, extensive and diverse brand portfolio and global footprint.”
Benefits of the partnership include proven RevPAR and RCI growth, tailored revenue solutions, and support and solutions for the future. As an industry-leading RMS technology provider, IDeaS is well-positioned for the future, with the demonstrated scalability and joint innovation capabilities needed to collaborate with Accor to shape the future of the hospitality market.
To read more from Accor, click here.
