USA | Choice Hotels has continued to grow its Cambria Hotel brand, with more openings expected throughout the 2025 season in the United States.
Choice Hotels International, Inc. continues to achieve cross-country growth in the upscale segment with three new Cambria Hotel openings and two groundbreakings this fall. The recently opened properties, located in Imperial, California; Pigeon Forge, Tennessee; and Spokane, Washington, and upcoming groundbreakings in O'Fallon, Missouri and Bend, Oregon introduce Cambria into new markets and build on Choice's goal to bring the brand to more regions nationwide.
With these latest openings, Choice has introduced 18 new Cambria properties in the last two years, including those in downtown Denver, Delaware's Rehoboth Beach and Niagara Falls, New York. They add to an expanding pipeline of 62 hotels, including the much-anticipated Cambria New York Times Square, opening in 2025. Cambria hotels are now in more locations than ever before, and with a focus on approachability and premium indulgences guests value most, they are meeting traveller demand for select-service upscale hotel experiences that feel like a true extension of their destination.
Choice Hotels in recent years has significantly expanded its upscale portfolio and has quickly become the player to watch in this segment. It acquired the Radisson Americas Hotels Americas group in 2022 and has invested in repositioning its brands. In its latest earnings update, the company announced record pipeline growth with upscale properties serving as a key driver.
"Our strategic investments in upscale are reaping rewards, and there's little doubt that the Cambria brand is a vital part of this success," said Indy Adenaw, senior vice president and general manager of upscale brands, Choice Hotels International.
"Each of these new openings represents our commitment to bringing Cambria to every state and giving more travellers a chance to experience the unique amenities, local-inspired design and unparalleled service that have cemented this brand as a top upscale option."
The Cambria Hotels brand is designed for the modern traveller, offering guests a distinct experience with simple, guilt-free indulgences allowing them to treat themselves while on the road. Cambria hotels feature compelling design inspired by the location, spacious and comfortable rooms, flexible meeting spaces, and locally inspired food and beverages. Cambria Hotels is rapidly expanding in major U.S. cities.
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