January 2023 is set to welcome the debut of Faern—a new collection of striking lifestyle resorts in the Swiss Alps, where festivities, big and small, make every encounter meaningful.
The launch will be kicked off with two hotels: Faern Arosa Altein and Faern Crans-Montana Valaisia. Under Faern, each alpine destination has a fresh, new take inspired by the picturesque vistas, bringing people together and the best of altitude living.
The brand Faern seeks to make every encounter a celebration, a joyful fellowship through design, service and experiences. The name Faern comes from the German Feiern, meaning "to celebrate", and the English fern, an icon of mountain flora.
With a design rooted in traditional 70's alpine charm with urban and modern convenience, the properties are just minutes from their respective ski lifts, offering a seamless ski experience upon arrival. Both destinations are also set to have an array of wellness offerings with indoor and outdoor pools.
At both Arosa and Crans-Montana, they are excited to welcome guests to their destination restaurants and cocktail bars and for apres-ski events in winter or pool bar parties during the summer months. More details will be revealed close to the official launch.
