Hyatt has continued its expansive growth across the past few years, with a goal of reaching over 100 centric branded hotels by 2029.
The Hyatt Centric brand, highlighted by a global portfolio of vibrant hotels with culturally immersive experiences and spaces, has celebrated its continued expansion in popular hubs that place guests and World of Hyatt members in the heart of the action so they never miss a moment of adventure.
In 2024, the brand saw unprecedented growth, with hotel openings in a few of the world’s most exciting cities, including Cairo, Egypt, Shanghai, China, San José, Costa Rica, Santo Domingo, Dominican Republic and more.
Building on its impressive momentum, the brand plans to introduce over 35 new hotels worldwide by the end of 2028. This planned expansion will bolster the brand’s portfolio by 50 percent and reach over 100 Hyatt Centric hotels globally by 2029. The next three years are expected to see substantial regional growth in Asia Pacific, increasing the brand’s footprint in the region by over 75 percent, with several new hotels across the Americas, Europe and the Middle East.
“As part of our strategic brand realignment and bringing more focused expertise and support to five distinct brand portfolios, the Hyatt Centric brand serves as a fantastic addition to our Classics Portfolio, a group of captivating brands offering timeless style and unrivalled care in the world’s most-travelled places,” said Emily Wright, Vice President, Global Brand Leader for Hyatt’s Classics and Essentials Portfolios.
“The brand’s recent growth, including openings and planned developments, meets the rising demand from guests and members, especially Millennial and Gen Z travellers, for more contemporary accommodations with playful details, sophisticated furnishings and socially connected spaces.”
Hyatt Centric hotels are unique to their individual destinations, incorporating eclectic elements that reflect the local vibe through playful interpretations of culture, art and attractions. Several planned openings will accelerate the brand’s strategic growth following its 2024 debut in new markets, including San José Escazú, the first Centric hotel in Costa Rica, Malta, the first in Malta, Santo Domingo, the first in the Caribbean and Zhongshan Park Shanghai, the first in Shanghai.
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